CIETTE BEAUTY is a brand founded in 2023 by siblings Daniel Hsiung and Elina Hsiung, with the ambition to translate our childhood memories and emotions into products and experiences. We coined the name after our Mother who instilled in us the importance of self-care and skin care at an early age. Our Mother's Name is "HSUEH", pronounced as "CIETTE" [see-et], and that's how the name CIETTE BEAUTY was born. CIETTE BEAUTY is our way of spreading the love for beauty and saying "Thank you Mom" for everything!